Northfield Studio

What a Design System Actually Costs

by Ingrid Valdez

A palette of colour swatches beside type samples

Design systems have a reputation for being expensive, enterprise-scale projects. At our size, a design system is a single shared file of colours, type styles and a few dozen components. It is less glamorous, and far more useful.

What we actually build

For a typical small business site we define a colour palette with named roles, a type scale, a spacing scale and around twenty components such as buttons, cards, forms and navigation. That is enough to build every page and to add new ones without redrawing anything.

Where the savings come from

The first saving is in design. New pages assemble from existing parts, so a landing page takes an afternoon instead of a week. The second is in development, because components are built once and reused. The third, and the largest, appears later, when the client adds pages without us.

The best design system is the one the client can still use after we have left.

A palette of colour swatches beside type samples
The palette and type scale for a recent bakery project.

A rough cost breakdown

  • Audit and palette: half a day
  • Type and spacing scales: half a day
  • Core components: three to four days
  • Documentation: one day

Roughly one working week, folded into the design fee. For a site that will grow for years, that is a bargain.